How Product Design and Label Design Increase Sales?

A package of goods is not just an outer shell. It’s an essential component of a successful brand and a medium for consumer communication. It’s a marketing tool that helps you sell instantly and increase your sales by over 30%. Some manufacturers don’t understand how important packaging is and are trying to save money on it. This is not just a mistake, but a misunderstanding of market mechanisms and consumer psychology, leading to financial losses. Investing in effective custom package design yields big dividends for the business. A product in an apposite package sells itself, allowing to save advertising costs.

In today’s competitive market, where consumer choices abound, the impact of product design and label design on sales cannot be overlooked. Whether you are introducing a new product or refreshing an existing one, the design elements play a pivotal role in influencing consumer perceptions and purchase decisions.

A proper design of the package is a guarantee that the buyer will notice the product on the shelf or the website page, considers it to be attractive, high-quality, and trustworthy. Only 6–8 seconds — and the buyer decides whether to purchase the product or not. Good package design makes a brand special, recognizable, and loved, attracts new clients.

Many people collect beautiful boxes and bottles, some cannot throw away the bags and wrappers, and somebody collects labels! What businessman would not enjoy this attitude towards their products? How to make a package that the customer feels even sorry to throw away?